CLP7: Creative Marketing Ideas for Bands, with Erik Koral of FanManager.net (Shakira, The Black Eyed Peas, The Disco Biscuits)
Crewlab Podcast Episode 7 is here with this weeks guest Erik Koral, Founder and President of FanManager.net – the LA-based street and digital marketing agency (celebrating their 9 year anniversary this Saturday!)
As Jon Eisenberg and I talked about in CLP006, Erik actually gave me one of my first “jobs” in the music industry back in the day. I was a monster fan of an electronic jam-band called The Disco Biscuits, and the only way I could afford to go to all the Disco Biscuits shows I wanted to go to was to street team for them.
The deal was simple – I’d hand out fliers and hang up posters promoting Disco Biscuits tour, and they’d give me tickets to see their shows. The Disco Biscuits were a FanManager client at the time, so Erik and his team were the ones actually managing those street team campaigns.
Over the years, Erik and I became good friends, and I learned a lot and had a blast working for him and his impressive roster of clients through college.
In this chat, Erik and I discussed some creative marketing ideas for bands, including many lessons he’s learned from his years as the go-to marketing guy for an impressive roster of clients in FanManager’s 9 years in business.
Here’s what we got:
In this week’s episode:
- Erik’s background, and how his early friendship with the band Particle lead to the beginning of FanManager – a marketing agency that specializes in engaging super-fans for entertainment clients.
- The philosophy Erik uses for incentivizing and rewarding his street team members.
- Erik’s “29 Day Rule” – what FanManager does with their clients in the 29 days leading up to any major announcement.
- How FanManager client Infected Mushroom used the 29 Day Rule to support their album release, “The Legend of the Black Shwarma”
- YouTube – and how a band can leverage videos to go viral.
- Free Content – some ideas on how a band can leverage giving away free content
- The best ways to distribute free content as a band.
- A glimpse into the world of K-Pop through one of Erik’s clients, 2ne1
- How Erik engaged 2ne1’s American fan base with an engagement contest
- Creative reward ideas for fan engagement contests
- www.SimpleCrew.com – check out SimpleCrew’s new makeover!
- Infected Mushroom
- Nicky Bluhm and the Gramblers cover “I Can’t Go For That”
- Topspin Media
- 2NE1 – a K-Pop group, one of Erik’s clients
“I’m kind of into old time-y music these days, and I don’t know why, but that’s just been my wheelhouse for the most part. I’ve seen Phish 80 times. I saw Particle 120 times… But the last few years it’s been about the banjos and violins and acoustic guitars”
- FanManagerMarketing.com – The FanManager corporate website
- FanManager.net/home – The FanManager street team platform
- Deadmau5 – Pets 1 & 2
- (this was an unfinished track Deadmau5 posted on his “FuckMyLife” SoundCloud account, which seems to have since been completely deleted except for one track)
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Thanks for tuning in guys, and see you next week on the CLP!
- Alan VanToai